Newsletters are helpful tools for staying in touch with clients — and employees — of the past, present, and future. Some key elements that can go into making a high quality publication may include using recent blog posts, articles, and business photos. Explore the following six newsletter tips below to make a standout source of information that everyone will enjoy.

Be sure the brand of your company is an eye catching factor of the newsletter.

Use items like the company photo, slogan, and colors to help readers associate this document with the business who published it. Others things to include are the appropriate contact information, a headshot, and the website address.

Make sure the newsletter is organized.

Pay attention to formatting. Setting up the document in segments will help the reader identify what they are looking for or what they may be most interested.

Understand the value of strong headlines.

If your content doesn’t begin with a direct and eye-catching title, it is more likely that the article will go unread. Also, don’t be afraid to try interjecting some humor in the headline. Only do this if it would be appropriate for your brand.

Tal Rappleyea is a real estate and municipal lawyer based in New York state. To see more tips like these, visit Tal’s blog here